fyi.

for your independence

I’m making something new, and you can pre-order it now.

fyi. is for setting up your 2027, the plan, the content and the money for the people putting out the records and the people putting on the shows, so the New Year’s resolution comes with a plan behind it this time.

It goes on sale in January, and until then you can pre-order a file for less, filled in by me or blank, and it’s yours by Monday 4 January :)

Pre-order Subscribe

Every file is a Google Sheet, and you can download a copy for Excel.

Where you stand in The Artist worked example: the plan read back first, then the ad money and the version that fits

The One-Page Plan in The Artist worked example: the goal, who it’s for and six phases from the tease to the launch show

Shop by goal

Putting your own records out, with nobody to hand the boring half to?Artistfor your release How many tickets does the next show need?Music Mathsfor your next show Looking after other people’s releases as well as your own?Manager & Labelfor your roster Running a room, a festival, or a van full of people?Venue, Festival & Tourfor your shows Putting out records and putting on shows, and tired of guessing which file you need?The Lotfor all of it

Artist

fyi. for your release

Putting your own records out, with nobody to hand the boring half to?

This is the one file where the plan, the calendar, the content, the ad budget and the money sit together, so you stop keeping half of it in your head and the other half across seven notes apps.

Pre-order US$57On sale January, US$72

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✓One-page plan and the year calendar
✓Content planner and storylines
✓Audience, ads and the funnel
✓Money and the calculators
✓Pitching, press and grants

Pre-order See inside

The Campaign Calendar in The Artist worked example: six weeks from the tease to the show, with the content for each week

A-B-C Storylines in The Artist worked example: three storylines and the buckets each post comes from

Music Maths

fyi. for your next show

How many tickets does the next show need?

The sums before you book the venue: how many tickets the night needs, whether the ad money did anything, what a shirt makes, a tour tested city by city, and the Gig P&L for what the night paid once everyone’s paid. If the numbers don’t work, it says so before it puts you in the red.

Pre-order US$21On sale January, US$28

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✓Ad budget and break-even
✓Merch margins
✓The Route Test, city by city
✓The Gig P&L
✓The Review
✓Streams and royalties

Pre-order See inside

Worth It: every spend read against what it brought back, with a light on each

The Route Test: ten cities read against what each show costs, green, amber or red

Manager & Label

fyi. for your roster

Looking after other people’s releases as well as your own?

Everything in The Artist, plus the roster, the metadata, the distributor one-pager and the release ops, forty-six tabs in one file, because the moment you’re doing this for more than one artist the notes-app approach stops being charming.

Pre-order US$143On sale January, US$179

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✓Everything in The Artist
✓Roster and release ops
✓Track metadata
✓Distributor one-pager
✓Forty-six tabs, one file

Pre-order See inside

The Label Roster in The Manager & Label worked example: every artist, their stage, their numbers and what is next

Recoup: four deals on one desk, what each artist has earned back and what’s payable now

Venue, Festival & Tour

fyi. for your shows

Running a room, a festival, or a van full of people?

Three files to plan, sell and settle the nights, the festival or the run, with a one-page plan behind every show, the programming calendar, the sponsors and the routing already built, and a settlement that tells you whether the support act got paid.

Pre-order US$179On sale January, US$215

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✓A one-page plan behind every show
✓Programming calendar and booking pipeline
✓Bar and capacity
✓Sponsor tracker
✓Tour routing and settlement

Pre-order See inside:Venue Festival Touring

The Programming Calendar in the Venue worked example: where the nights come from and the season’s bookings

Ticket Scaling in the Festival worked example: each tier, what sold and whether the ladder clears the target

Tour Routing in the Touring worked example: the run in order, with the drive between each date

The Lot

fyi. for all of it

Putting out records and putting on shows, and tired of guessing which file you need?

Every file and both packs, plus anything new I make before the end of 2027, which comes to less than buying the pieces separately and saves you the afternoon of deciding.

Pre-order US$359On sale January, US$430

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✓Every file, nothing missing
✓Records and shows, all of it
✓The Music Maths and both packs included
✓New files to the end of 2027
✓Credit for anything you already own

Pre-order See inside:Artist side Live side

Bar & Capacity in the Venue worked example: one night costed, door and bar, down to what the night actually left

The Content Planner in The Artist worked example: each post dated, with its platform, phase, storyline and status

Pre-order

Pre-order a file for less and choose how it comes: filled in by me with the dates you’re working to and what’s coming up, or blank, ready for you to fill in yourself. Either way it’s yours by Monday 4 January :)

From January the files cost more and come blank for you to fill in, so a pre-order is the only way I’ll fill one in for you.

Your name Your email Which file?

How would you like it? Filled in by me, from your answers below Blank, ready for you to fill in

Where are you based?

Artist, band, label or venue name (optional) The dates you’re working to

Answer as much as you like. Everything after the dates is optional, and the more you tell me, the more of the file I can fill in for you.

Where can I find you? (Spotify, Instagram, a website, anything with a link) Anything you’ve already got (upload a plan, a budget, a tour sheet, a press kit, last year’s numbers)

Up to 10 files, 15MB each.

Anything else you’d like me to know?

Next you pay at the checkout on incahoots.fyi. I can’t swap or refund a pre-order if you change your mind, and if your file arrives faulty or different from what’s described here, reply to your order email and I’ll fix it or refund you.

Tell me what you do and what the hardest part is right now, and I’ll write to you when fyi. goes on sale in January.

I read every answer before I decide what to build next.

Questions

CaitlinNo. The writing is plain English and it teaches the few terms worth knowing as you go, and every tab has hover notes written for someone with no marketing background.

CaitlinNo. There’s nothing to complete and no videos to get through, you type your own numbers in and it does the work with you.

CaitlinA spreadsheet, on purpose. The maths has to run itself, and every file is a Google Sheet you can also download for Excel.

CaitlinFor the Sheet, yes, and a free one does it. Working in Excel? Open your copy, then File, Download, Microsoft Excel.

CaitlinYes. Pick your country on Start Here and every money cell follows it, and every rate is a cell you can change.

CaitlinYou’re subscribed, so I’ll write when fyi. goes on sale in January, and about what I build next.

Tap a question

You’re subscribed :)

I’ll write here when fyi. goes on sale in January, and I read every answer before I decide what to build next, so thank you for telling me yours.

In Cahoots.

The plan, the content and the money, in one file.

Always was, always will be Aboriginal Land.

We acknowledge the Dja Dja Wurrung and Wurundjeri peoples, the Traditional Custodians of the Country on which we live and work, and recognise their continuing connection to land, waters and culture. We pay our respects to Elders past and present, and extend that respect to all First Nations peoples today.